The factors should be considered when deciding on the packaging method
- The character of the product. It is essential to prioritize the product’s character. Such as sharp edges must be securely covered, and delicate components must be protected at all times. Also, the outline should be considered.
- The shape of the product. If the product is an irregular shape, we should consider how can avoid damage during shipping and displaying.
- The cost of packaging. Another important factor to consider is the cost of packaging. We should examine its percentage of the total cost and how it will influence the selling price.
- The sales channel. The sales channel is an important consideration. If the products are sold online, the packaging should be more robust to ensure that the items arrive safely in the customers’ hands. Conversely, if the products are sold offline, the design should be more attractive and appealing.
- The brand image Brand image packaging pertains to the way a product’s packaging design reflects and strengthens its overall brand identity. This encompasses visual elements such as color, typography, and imagery, as well as the choice of materials, construction, and the overall unboxing experience. Effective packaging acts as a brand ambassador, conveying the brand’s values, personality, and quality to consumers in a meaningful way.
Common packaging
There are various types of packaging for kitchenware. The common packaging types include stickers, printing polybags, head cards, hangtags, backcards, color boxes, PVC boxes, single-sided or double-sided blisters, and display boxes.
Below are some pictures of the packaging.
Packaging design
As is well-known, an appealing packaging design will catch the customers’ eye and increase customer satisfaction with the product.
A good design has below features.
- High-quality images and words
- Prominent brand logo
- Easy to use and open
- The ability to evoke specific emotions, such as luxury or environmental consciousness
- Multifunctional use when conditions allow
To adapt to the competitive marketplace, we offer our packaging design services to customers at no cost.
